This article is to explain mostly the second type of performance analysis I have performed recently. It is a follow up from this article. This article covers mostly the analysis of HAR files and what type of KPI you can retrieve from them. What are HAR files ? Following the W3C github post, HAR stands for HTTP…
Hello guys, On this series of articles I would like to present you the different things I have done in order to analyse performance on your pages.Especially regarding tags and analytics implementation but this could be applied to any type of resources.A good understanding of what is the DOM would be required to continue the…
On this article, we will see how to import your information within Adobe Audience Manager using this python API. Thanks to the importTraits and importSegments methods, you will be able to easily send your data frame of information to the platform. This is very nice for bulk upload as you can make this works for…
On this article I will explain why I created this class in my API and how it can be useful to you. I will cover how to instance that class and which methods are available for you. Why a class? I created a class for this module because I wanted to be able to modify,…
The returnAudienceData method is the most important method of all. It is the one I have started with and the one that actually gives you the data. At the very beginning, when I learned Adobe Audience Manager, I discover that there are some tools available for batch import of information but the amount of information for…
This article will explain how to import access to your python API wrapper. This access are required to realize the different operation on your Adobe Audience Manager account. The process to create the text file and import it in the API is important as you would need to repeat that if you have different account…
Hello everyone, This is the first post of a list on the Adobe Audience Manager API wrapper on python. I have been working on this quite long time ago but I couldn’t finish it really due to my other projects and my actual work. I am still learning that tool and it has quite an…
I started to use python for other things than Data Analysis at the beginning. I was a technical SEO consultant and wanted to use a crawler (or built one) and not knowing any programming language, python looked as the perfect language to start with… Flash forward to nowadays, I am even more fan of python…
Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…
When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…