Cross Sell Tracking & Analyzing

Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…

Create a .crt file with OpenSSL on Windows

This article will be a bit different than the normal technical article that treats about Python and data analysis. This article is just a simple guide to create a the require key and certificate necessary for some (most) of Adobe IO API. I am not a developers but I think that I understand quite good…

Creating Personas with Adobe Analytics

This article is an echo of Matt Isherwood article on Medium : https://medium.com/@ishmatt/your-websites-persona-how-to-quickly-find-out-with-google-analytics-data-20312ad9a360 I wrote a lot of technical articles on this blog and I cannot claim that Web Analytics is for everyone if I keep posting codes. It is not necessary to know coding for doing web analytics, not at all ! Sure it helps…

Automatic Adobe Analytics Implementation Checker : Part 2

Python Module for Automatic Implementation Checking As I was responsible for webanalytics for a company, I wasn’t checking my implementation often. Truth is that I was the one doing the implementation and using the data. 90-95% of the time, I was the only concern by the implementation and the only one that can touch it.…

Adobe Launch – Good Tag Manager ?

On this post, we will try to evaluate if Launch is actually a good Tag Manager and what are the biggest difference between DTM and Launch. Launch Tag manager by Adobe This Tag manager is around for some time now and will replace pretty soon DTM, the legacy tag manager that has been running for…

Adobe Analytics API : retrieveReport

On this post, I will explain the last method available with this API, the retrieveReport method. This method is the last one to be explained because it depends on the others. It works only with the report id that has been created after you send a statement to the Adobe Analytics endpoint. The report id…

Adobe Analytics API : getReport

The method getReport is the heart of the Adobe Analytics API for python. This is most of the time the reason why you would like to use this API. This method is the one that will return the data of your statement, we are going to see what kind of argument is possible to pass and…

Adobe Analytics API : getElements

On the Adobe Analytics API, the first method you can use from the library is the getElements. Why this getElements method ? When you want to start the API from Adobe Analytics, you first need to create the statement. As seen during the post that explains the Statement class, you can almost start empty from…

Adobe Analytics API : The statement class

The Statement Class in the Python Adobe Analytics API This Class (or method in the library) will provide you some additional methods to manipulate the statement you want to use for the Adobe Analytics API. The important information is that this is a class and therefore an instance hast to be created to really use…