Hello everyone,Late 2020 brought some interesting articles in the area of analytics. There has been 2/3 articles that caught my attention and that, for me, were very interesting. These articles are from Lukas Oldenburg (@lukasoldenburg on twitter) and Aaron Hardy (@Aarius). Both are interesting fellows to follow when you are interested into Analytics but their…
Hello everyone, After seeing the post from Pedro Monjo and Jan Exner on their 2020 summary, I decided to write my own one. I found these posts interesting and as Pedro mentioned, I used to do that so here it is. To be totally frank, this year was so crazy that I didn’t see the…
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
Hello world, This blog post has been on the back of my mind a lot this year. The context of the year didn’t help for making things better and it seems that the end of 2020 is also going to be a difficult time. Words are hard to find on such difficult topic. This is…
Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created by Frederik Werner about Customer Journey Analytics. https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/my-favorite-query-service-tricks-in-adobe-experience-platform-for-customer-journey-analytics/ https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/even-more-query-service-tips-to-level-up-your-customer-journey-analytics-game/ I would also like to give…
Hello everyone, On this blog post, I will discuss the difference there is between standards and standardisation, why it is important to not only follow standards and when it is time to develop your own standards (standardisation). During my work, I often have this impression that clients are looking for best practices (see Jan Exner…
Hello everyone, As some of you may have noticed on twitter, I have released recently an audience manager python SDK. As usual, this wrapper helps you to call the different Audience Manager API endpoints and you would need a JWT integration to connect to it. You can find the module on my github account and…
Hello everyone, As you may have noticed now, it has been some times since I have posted new content on the blog, thus the legitimate question: What happened to the blog since May 2020 ? To give you a simple answer, I didn’t slack off and was actually busier than ever. We will cover some…
This article is gathering the different videos that I have realized to show you the capability of launchpy, the python wrapper for Adobe Launch API. I tried to do shorter videos than the adobe analytics API videos tutorial, more of them but they each cover a smaller subject. The quality is not optimal yet but…