Author: Veli-Pekka Roenty

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Table of Contents project in Adobe Analytics – What is it and why should you have one?

2018 was an extremely good year for Adobe Analytics Workspace. We got some very useful features such as attribution IQ, segment comparison, drop-down filters and tons of quality-of-life improvements for visualizations. One thing that a lot of people seem to have missed though, is a project concept presented in one of the “tips and tricks”…

Veli-Pekka Roenty4 Comments

7 traits of a good data analyst

What makes a good data analyst? This is a question that I often pose to my colleagues when I’m training them to become more engaged in web analytics. More specifically, I ask them to consider the character traits they might expect of someone with this role, and then to reflect on whether traits, such as…