Hello everyone, it has been a while and I decided to write this article based on the little information there is out there on this topic. As I was working to build such a filter in Customer Journey Analytics, I wanted to confirm the logic I have been working on with some peers. However, I…
In this article, I would like to introduce some concepts that I think are needed when you work with CJA. For legacy reasons, organizations or people tend to think that the CJA Admin or CJA users do not need to learn Data Architecture. It is true that for a long time analytics tools were “easy”,…
Hello world, I have been quite silent on the analytics front over the last months. Several reasons can explain it but one big reason is that I moved to a new role supporting the Adobe Experience Platform deployment as a consultant. Working on a brand new tool is always bringing a lot of excitement but…