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Data discrepancy: How do you end it? The impossible solution to discrepancy For a long time I have been facing, and probably most of you too, with the problem of discrepancy on data. Not general discrepancy as this is something that is really hard to avoid, but especially on one of your key metrics. Let…
Tag Management Tool for Data Analyst is this a good idea for your company or your department ? The issue: The missing data As Data Analyst, I am often seeing the case that we are missing some data for a proper analysis. In a perfect world, we would track everything that is necessary directly when…
State of JavaScript in 2017 In this article, I wanted to give you a state of JavaScript (JS) in 2017 and explaining what is necessary to know as you are going to talk with front-end developer. You may ask yourself : “What would I want that ? ” Basically, if you are a data analyst…
The 3 steps to realize a proper data analysis Language to choose for Data Analyst Language to choose for Data Analyst When we are talking about Data Analyst we can use very different languages in order to realize the tasks that are going to be necessary for the analysis. In general, three different steps come in every…
Adobe Analytics – Click tracking Every one of you may know the custom link tracking used by Adobe Analytics. Ready to use click tracking First of all, by default, you have the possibility to track all the link that go to an external website. This is based in your JS file that is loaded in every page.…
How do you become a Digital / Web Analyst ? For me they are both the same but for some people it is quite different as there is also smartphone. It is obvious for me that when you work on online website analytics, you are going to get an interest on the Mobile Analytics as…