I have always been interested by the free and open culture that internet has provided to everyone. As a technophile and a curious reader, I always try to find the underlying mechanism in place in the community. We take for granted the information being accessible but the possibility to learn any new technology or actually…
The Experience Platform is based on the Experience Data Model for ingesting the data within the tool. In this article, I will try to explain what is the Experience Data Model, where does it comes from, what it is used for, how you can use them, etc… Brace yourself for a very long article. The…
This article is a preview intro of the newest solution from Adobe, the Adobe Experience Platform. This tool is going to be released end 2019 and is quite promising so I thought that it deserves its own article as a preview. If you have followed the different article release about Experience Platform, you may not…
This is a very short article as it will embed a video that I did in order to show you the way that the API works for Adobe Analytics and what are the global capabilities. I didn’t detail everything though, I will let you play with it. 😉 In this video, I show you :…
EDIT : MAJOR UPDATEThe reporting functionality has been moved to the instance of the Analytics class. The method is the same but you will need to instantiate an Analytics class with your companyId before that. Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md As I was explaining in the my previous article on the Analytics API 2.0, the…
EDIT : MAJOR UPDATEThe elements retrieving methods have been moved to the instance of the Analytics class.Methods are the same but you will need to instantiate an Analytics class with your companyId before that.Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md In this article, I will show you how you could use the different methods of the API…
On this article I will go through the first steps that you would need to take in order to use the python wrapper for the Adobe Analytics API 2.0. As I was explaining in the Introduction article, you would need to have an Adobe IO account registered in order to use the python wrapper. Other…
From the very start, when I started to write the python wrappers around the different APIs of Adobe, I wanted to realize the Adobe Analytics API. I started with the Adobe Analytics API 1.4 (that you can check here for article and here for github) and now I am finishing with the Analytics API 2.0.…
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…