On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…
This is a very short article as it will embed a video that I did in order to show you the way that the API works for Adobe Analytics and what are the global capabilities. I didn’t detail everything though, I will let you play with it. 😉 In this video, I show you :…
EDIT : MAJOR UPDATEThe reporting functionality has been moved to the instance of the Analytics class. The method is the same but you will need to instantiate an Analytics class with your companyId before that. Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md As I was explaining in the my previous article on the Analytics API 2.0, the…
EDIT : MAJOR UPDATEThe elements retrieving methods have been moved to the instance of the Analytics class.Methods are the same but you will need to instantiate an Analytics class with your companyId before that.Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md In this article, I will show you how you could use the different methods of the API…
On this article I will go through the first steps that you would need to take in order to use the python wrapper for the Adobe Analytics API 2.0. As I was explaining in the Introduction article, you would need to have an Adobe IO account registered in order to use the python wrapper. Other…
From the very start, when I started to write the python wrappers around the different APIs of Adobe, I wanted to realize the Adobe Analytics API. I started with the Adobe Analytics API 1.4 (that you can check here for article and here for github) and now I am finishing with the Analytics API 2.0.…
This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find it not even complete. Anyway, instead of looking always here and there for the information,…
On this article, I will try to clarify the use-cases and how to use the Adobe Analytics API 2.0. There has been quite some misunderstanding on how to use this API and to be fairly honest, quite some deception about the API capabilities, at least for my side. Adobe Analytics API 2.0 Context As a…
On this article, I will try to explain the Customer Attributes and how you can implement and leverage them within your company. As usual Customer Attributes has already been explained by Jan Exner Pedro Monjo on his blog (when it is not one, it is the other), feel free to check it out : https://www.pedromonjo.com/2017/07/customer-attributes/…
When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…