Hello everyone, I have released recently a major update on the Adobe Analytics API 2.0 wrapper: aanalytics2. Like each time, I have published a release note on my github if you want to read the documentation: https://github.com/pitchmuc/adobe-analytics-api-2.0/blob/master/docs/releases.md Neverthelesss, because I find the new capabilities quite awesome, I have also decided to realize some videos to…
This article will try to introduce the Experience Platform Web SDK that is coming from Adobe. The Experience Platform Web SDK is also known as Alloy.js (following its github name) or Experience Edge. Explanation on how this is coming from and what are the expectation of this tag are important for understanding when to use…
In this blog post, I will try to gather all of the different knowledge topics that I think are useful to know when working on Web Analytics and are not so cover by regular blog posts on the topic. I will not go into details for each one because most deserve their own blog post.…
This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…
On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…
This article is a preview intro of the newest solution from Adobe, the Adobe Experience Platform. This tool is going to be released end 2019 and is quite promising so I thought that it deserves its own article as a preview. If you have followed the different article release about Experience Platform, you may not…
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…
This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find it not even complete. Anyway, instead of looking always here and there for the information,…
On this article, I will try to explain the Customer Attributes and how you can implement and leverage them within your company. As usual Customer Attributes has already been explained by Jan Exner Pedro Monjo on his blog (when it is not one, it is the other), feel free to check it out : https://www.pedromonjo.com/2017/07/customer-attributes/…